Why I turned down $40k for my directory

In September 2024, I decided to list the first directory website I ever built for sale. Some stats at the time I tried to sell it: Monetized for 15 months $20.5k TTM revenue $20.15k TTM net profit 60k/monthly average visitors As dumb as it sounds, I listed it for sale because of a tweet. It was from Greg Isenberg that said “selling a tiny profitable business is underrated” or something along those lines. For some reason, this tweet hit deep. I wanted to experience the feeling of selling my…